This 2019 campaigned was based around an Andy Warhol quote and designed to attract the attention of decision makers in the insurance and accounts payable fields. In the business process automation sphere, many of the campaigns are (for good reason) rather subdued and "businesslike." We went bold and colorful with this campaign specifically to make it stand out, sending the mailers as postcards so the recipients would see the Warhol-inspired design.
The reverse side of each card continued the visual scheme, with colored bullets matching the hues on the front and a Warhol-inspired portrait of our sales team members.